This campaign was dual-purpose. The goals were (1) to announce that AT&T Digital Life can now be controlled via your Amazon Alexa device, and (2) to offer a discount to AT&T Digital Life customers when purchasing a new Amazon Alexa device. This was an integrated campaign also, utilizing email, direct mail, and social media sponsored posts. This campaign took several months of planning, revisions, and more revisions. Approval on all assets was needed by both Amazon and AT&T. It proved a tedious and lengthy process, but in the end, the campaign came together wonderfully.